Final Music Video

Here is my final music video!

Website Decisions

Here are some of the reasons I did certain things for my website.

Title font name:
I used this font and colour scheme to make it stand out as soon as someone enters the website. This is also to grab the audiences attention to the website so that they are likely to stay on the website and read on.

Tabs:
 On most other music website they would include; home, music, video, photo, news and contact tabs. By having these, they allow the audience to have a choice of what they would like to go onto. It also helps spectators to know more about the artist. For example, being able to hear the different types of music the artist plays.

Big slideshow:
I made this slideshow because it is another way for the spectators to know about the artist. I only added three pictures to the past, present and future of the artist and his music videos. This helps the audiences to have a better insight of the artist's history and what they could be looking forward to.

Small slideshow:
I made this slideshow just for images as I thought that images would be a more powerful tool to attract audiences as it has less to read and more to look at. For the images I had a mixture of the old music video, new music video and different CD covers.

News and other info:
I made this section on the website to allow audiences know the latest news and information straight away. This saves audiences time as they don't have to look this information else where. It also allows audiences to choose which information that is likely to interest them. I also made sure that they wasn't to much writing with each post as I didn't want to bore the reader.

Music:
By adding the music section to the homepage, it allows new visitors get a taste of the artists music. Another good thing about this is it allows the user to listen to the whole track instead of leaving the website.

Videos:
For this I added my first edit of the music video that I produced. By having this it adds more visual to the website as people can watch a video. This again allows easier access to content without having to leave the website.

Chat:
I added a chat room feature to the website as it is not something you usually see on a music website. By having this feature it allows users to be able to talk about the artists music and general music. Also with this feature people in the chat room can invite their friends to the conversation. From this conversations can be endless.

Social media:
I made sure that I added famous social sites such as Twitter, Facebook and YouTube, so that people can easily connect with the artist and to know what the artist is up to. An advantage of having this is that these website can be updated instantly giving the audience up-to-date information.

Music in the 70's

An additional presentation that we watched was about music in the 70's. This is what I learnt from the presentation:

In the 70's, North America, Europe and Oceania saw the rise of Disco. Euro Disco became more popular towards the end of the 1970's. Apart from Disco, Funk, Smooth Jazz, Jazz Fusion and Soul remained  popular for the decade. Rock Music played an important part in the Western musical scene. A new idea was introduced in the 1970's this was Reggae and from this it got a significant following. Experimental Music made a huge contribution to Electronic Music and became very popular.
Click here to read more...

An overall view of the 70's music scene would show us various interests at the time, such as:

• People engaged in drug use and promiscuous sex.
• Extravagant fashion sense.
• Disco was one of the biggest genres with gay disco going mainstream (Studio 54, 1977).

Audiences consumed music by radio, tapes, vinyl records and live concerts. In this time there was no one breaking copyrights and passing along music for free.

Disco
In the 70's was the rise of the disco, which became one of the biggest genres of the decade. This was especially in the mid to late 1970's. Disco first appeared in dance clubs by the middle of the decade. Hits such as Van McCoy - The Hustle were played during this time.

Popular songstresses...

In North America:

• Donna Summer
• Gloria Gaynor
• Anita Ward

In Europe:

• Dalida

With these singers they made the Disco genre popular. Decades later these women were described as the 'disco divas'.

The Bee Gees 

The Bee Gees were brothers: Barry, Robin and Maurice Gibb and they were a musical group which was founded in 1958. They had a younger brother called Andy. Andy was also a singer, but dies of a drug overdose in the 80's. Maurice and Robin were twins who produced the soundtrack for 'Saturday Night Fever' which was the best film of 1977. In the early 70's the Bee Gees became a four piece band joined again by Australian drummer Geoff Bridgford became the last non-Gibb brother to be a member of the Bee Gees.

Here is part of the soundtrack for Saturday Night Fever - Night Fever.

Sex Pistols

The Sex Pistols were one of the biggest bands of the 1970's as they initiated the genre of punk. It attacked Britain's social conformity and disrespected the Monarchy (Queen). They were hailed as the 'Last and greatest outbreak of pop-based moral pandemonium'. The public described it as an assault, but the band denied this was their intention and insisted their true intention was to give sympathy to the working class as there was a rise in unemployment and a change in landscape.

Here is a music video by the Sex Pistols - God Save The Queen.

Feedback for First Edit

In this post is the feedback that I received for my first edit of my music video.  Firstly here is my music video that I showed to my class and my media teacher.

Music Video Feedback

Good Points:

• Good use of continuous shots
• Good repetition
• Good density 
• Good adding of other visuals
• Good foreground/background
• Good that all characters did not show their own identity by using masks

Constructive Feedback

• Green Screen - could of had something projected onto it
• The use of the Muppet's could be seen as copyright as it belongs to Disney

I will into consideration these points for my next edit.

Initial Digipak

Here is a sketched out version of my digipak idea.

Digipak First by Isaac Trophies Harvey

For my digipak I decided to base it around the idea of dance. So I thought that throughout the digipak I would make it as if the audience was going through a nightclub e.g. front cover would be the entrance and the back being the exit. By doing this it will make it more interesting to look at as their will be many different colours and lights to look at. 

Music Video Concept Planning

In media we had the chance to give our music video ideas to our peers to give us feedback.This was my first/second idea that I shared.  Here is the concept that I showed to my peers.

My Concept:
My music video would be a first person view of someone going to a club. The surroundings will be sped up and the person will be walking normally. In certain parts of the video it will switch over. In the club people will be dancing and having a good time. At the bar people will be served what looks like potions in experimental bottles.

The questions that were asked to gain feedback were; What would you add? What would you change? And Why? Here are the different types of feedback I received.

Feedback 1
Maybe include a narrative/storyline? There could be scenes before and after the club as well as cutaway shots of a narrative which includes the 'potions'? By doing this it could make the video more visually interesting and give the viewer more to think about. If you have a message you want them to go away with then this will help strengthen it.

Feedback 2
Will the someone be a male or female? Why would the surrounding be sped up? Is this to make the audience feel as if the person is drunk? Also try and add a narrative so that the music has purpose.

Feedback 3
If it's just set in a club, would you consider to have some scenes like before arriving and leaving the club outside so it's like reality is outside and you see him walking into a different dimension/world. I feel one location for a whole music video would be boring and not very inventive to be honest. But I love the whole idea.

Feedback 4
Maybe manipulating the general perception of what a club is meant to be like as you have mentioned potions, maybe make them of club science. I would change the first persons view as this is not generally a good start, maybe over the shoulder shot or just the back.

Progression of Music Video Idea

These are some of the ideas I have thought of after working on my initial idea.

Getting to the club
For my music video, it will be a person and their friends going through the streets of London going to a nightclub. To make it different it will be in first person to create enigmas for the audience when they watch it.

When the person is travelling through London, surroundings will be going faster than normal.

When they arrive at the nightclub music shall stop. Then the audience will hear the nightclub entrance door creaking open and people talking. Music will fade in the background as the person gets closer  to the inside. The music will start again loudly.

I was thinking about a location similar to the picture below.



Club scene

Inside the club the person would look around seeing other people paroding/replicating other music videos. At the bar they will be serving drinks which look like experiments to fit in with the experimental genre. Also, I would be adding other scenes from films and video games. This will allow me to have intertextuality in my music video.

My Artist - A Blind Eye to the Future

Jeremy Brian Bush aka A Blind Eye to the Future is my chosen Artist. His style of music falls into the genre of techno, electronica and experimental. He is influenced by all forms of music from Acoustic to Techno. He has been playing instruments since the age of thirteen but has only just recently started to write his own songs.

I decided to use this type of genre as it's not your typical everyday music. Whenever I listen to music which falls into this genre I always have a different idea going around in my head. I like to discover new things that my brain hasn't told me yet. And one way I do this is by listening to this music. This is why I decided to use this genre. As for the artist I decided to use his music because it is very mysterious making me want to discover deeper into his music. In future posts I shall be discussing this further.


I'm happy to be doing this genre and artist and hope to see what I shall come up with for my music video.