Music Video Concept Planning

In media we had the chance to give our music video ideas to our peers to give us feedback.This was my first/second idea that I shared.  Here is the concept that I showed to my peers.

My Concept:
My music video would be a first person view of someone going to a club. The surroundings will be sped up and the person will be walking normally. In certain parts of the video it will switch over. In the club people will be dancing and having a good time. At the bar people will be served what looks like potions in experimental bottles.

The questions that were asked to gain feedback were; What would you add? What would you change? And Why? Here are the different types of feedback I received.

Feedback 1
Maybe include a narrative/storyline? There could be scenes before and after the club as well as cutaway shots of a narrative which includes the 'potions'? By doing this it could make the video more visually interesting and give the viewer more to think about. If you have a message you want them to go away with then this will help strengthen it.

Feedback 2
Will the someone be a male or female? Why would the surrounding be sped up? Is this to make the audience feel as if the person is drunk? Also try and add a narrative so that the music has purpose.

Feedback 3
If it's just set in a club, would you consider to have some scenes like before arriving and leaving the club outside so it's like reality is outside and you see him walking into a different dimension/world. I feel one location for a whole music video would be boring and not very inventive to be honest. But I love the whole idea.

Feedback 4
Maybe manipulating the general perception of what a club is meant to be like as you have mentioned potions, maybe make them of club science. I would change the first persons view as this is not generally a good start, maybe over the shoulder shot or just the back.

Music Videos

What is a Music Video?

 

A music video or song video is a short film incorporating a song and imagery, produced for promotional or artistic purposes.

 

Different types of Music Videos

Performance Based Video

These types of music videos feature the artist/band/group performing the song through most if not all of the video. By doing it this way it is probably the easiest to do on a budget provided you can get a suitable location for filming. An example of this would be Adelitas Way - Invincible (Performance Version).

Narrative Based Video

A narrative based music video generally contains footage that attempts to tell a story throughout the video. Usually it involves actors, the story is occasionally linked to the lyrical content of the song, but this isn’t always the case. This sort of music video has a habit of being popular for a song that’s featured in a movie and you will often see scenes cut into the music video. An example of this type of music video would be High School Musical 2 - What Time Is It.

Concept Based Video

This is a style of music video that is based around a particular concept or idea. These types of videos are likely to be fairly unusual or use a specific editing or filming method. A music video which would show this would be Christina Aguilera – Dynamite.