Artists have a choice whether or not to grant a licence to anyone interested in synchronizing his or her song to a visual (synchronized rights). Three Six Zero a record label help insure that all releases are supported at the level necessary. "A group of high-profile rock and pop artists battle for music rights". Copyright on sound recordings currently lasts for 50 years in the UK.
Companies such as Three Six Zero protects artists as they have the right to sue people who copy their work/music. These people who copy their work may put it onto websites such as YouTube, so that audiences can view it for free rather than paying for it. By having it this way, it is quicker for the audiences to listen to music.
How do new artists get started?
- One way of doing this is by promoting music on websites without having problem with record people.
- Another way is by doing talent shows such as The X Factor, American Idols and The Voice. These talent shows are shown to the public, where the public enter and help build a name for themselves.
- SB.TV (Smokey Bar Television) this helps people noticed by there talent online.
Example 1:
Lady Leshurr a female rapper who promoted herself on YouTube.
Lady Leshurr a female rapper who promoted herself on YouTube.
SB.TV spotted her and promoted her work on there YouTube channel.
From this she collaborated with other singers to become more famous. The song that she collaborated in was Game Over - Female Takeover.
Example 2:
In 2007 Carly Rae Jepsen was a contestant on Canadian Idol.
From this she has gone on to become No. 1 on the Billboard Canadian Hot 100 chart from her lead single 'Call Me Maybe' which also rapidly became a pop-culture sensation.
Carly Rae Jepsen - Call Me Maybe
How do record labels make new artists a 'Star'?
They find new talent and market then promote that new talent. However some underground artists believe that they have do more work i.e. creating the songs, promoting their own music etc.
"Your label doesn't really kick in until you got something going on" - Scooter Braun
Once you are signed with a record label you still have to work by this it means creating and promoting.
Here is what the hierarchy of a record label would look like...
This is a record label for people in the music industry / media industry. This place allows you to contact artists to pay them for performance or the use of there song. The artists may already have a Facebook page or newsletter.
Within the music industry; most recording artists have become increasingly reliant upon record labels.
How is it affecting audiences?
Singers / rappers who wish to become famous can follow in the footsteps of someone that has already become famous. Tori Kelly a fan of Justin Beiber posted her music on YouTube to get the same attention / status as he does.
The changing role of radio and the music charts
"It is time that radio stations adapt to the new media technologies."
Radio companies are losing regular listeners rapidly due to new technologies such as the internet and smart devices. From this Institutions are expanding online using websites such as iTunes. Mostly all radio stations need to be prepared to be taken over by the internet and its accessibility. From this radio stations may need to expand and begin to have a music channel of their own.
Radio Stations
Capital FM - This radio station is the biggest commercial radio station in London. However, it has lost 8.7% of it's listeners in the past few months. This is because of Capital launching a new music channel which now allows audiences to access the music and the video at the same time.
Heart FM - In the past year Heart has lost 9.6% of their listeners. Heart FM has also launched a new music channel which lets audiences know about celeb gossip and music.
Smooth FM - This radio station has lost 20.8% of it's listeners in the last year and 38.5% in the previous quarter.
This shows the sharp decline in people regularly listening to radio stations.
Radio Roles
Switch-Off / Switch-over
This is the switching of consumers from getting their entertainment from an analogue platform to a digital one. Analogue radio switch-off plan would cost £21 million to do, a source said it would be 'a waste of time'. Digital radio currently accounts for 29.2% of all radio listeners.
Audience ExpectationsPast Expectations
- Being able to listen to the news at given times.
- To have the current hits on a loop.
- To no not know much experience of a hosts personality.
Current Expectations
- Being able to constantly be updated with new music and latest news.
- Accessible music on the go.
- A solid programming schedule.
- Radio hosts must maintain high standard.
How to attract new audiences
Radio stations need to start using online streaming and pod-casts in order to attract the growing online generations. They should also look into developing desktop and mobile applications to help them to retain audiences. By using these applications listeners will be able to access additional information when they need it by visiting their website pages.This could be considered cross media synergy thus allowing a much more media rich experience and allowing user engagement.
Relationships between the Radio stations and Artists
Radio stations are not PAID by record companies for anything unless they are buying paid commercials. Due to radio stations not getting paid, record labels and artists aren't either meaning that they are trying to get radio stations to pay them. In the past artists have been more than happy for the promotional power of having their records played; this resulting in having a very good relationship Now they are getting greedy.
How are up and coming artists found?
It first starts with A&R scouts. Their job is to listen to demos, go to shows and find new artists from their contacts and the press. If the scout finds someone who fits the label they will pass them to an A&R Manager. From this the Manager will make the decision on whether or not to sign the artist and negotiate the deal. After striking a deal with the artist it is the Managers job to get the rest of the department at the label interested in the artist, presenting them to PR and promotions people.
Types of Advertising
National - Generally big cities get this type of advertising such as airlines and consumer products.
Regional - This type of advertising are for bigger radio stations where it is more expensive to place an advert which be heard over a large area.
Local - This a much cheaper way of advertising as it broadcasts in a smaller area.
Radio stations need to start using online streaming and pod-casts in order to attract the growing online generations. They should also look into developing desktop and mobile applications to help them to retain audiences. By using these applications listeners will be able to access additional information when they need it by visiting their website pages.This could be considered cross media synergy thus allowing a much more media rich experience and allowing user engagement.
Relationships between the Radio stations and ArtistsRadio stations are not PAID by record companies for anything unless they are buying paid commercials. Due to radio stations not getting paid, record labels and artists aren't either meaning that they are trying to get radio stations to pay them. In the past artists have been more than happy for the promotional power of having their records played; this resulting in having a very good relationship Now they are getting greedy.
How are up and coming artists found?
It first starts with A&R scouts. Their job is to listen to demos, go to shows and find new artists from their contacts and the press. If the scout finds someone who fits the label they will pass them to an A&R Manager. From this the Manager will make the decision on whether or not to sign the artist and negotiate the deal. After striking a deal with the artist it is the Managers job to get the rest of the department at the label interested in the artist, presenting them to PR and promotions people.
Types of Advertising
National - Generally big cities get this type of advertising such as airlines and consumer products.
Regional - This type of advertising are for bigger radio stations where it is more expensive to place an advert which be heard over a large area.
Local - This a much cheaper way of advertising as it broadcasts in a smaller area.
Hello Caasi 619 - could you please email us at socialmedia@tszgrp.com.
ReplyDeleteThank you,
Three Six Zero