In class we worked on genre. Here is what I learnt and how I shall use it on the music video that I shall be making.
What is Genre?Why do we feel we should place texts into genres?
This helps give an artist guidelines depending on their video / music.
Who decides what genre a text belongs to?
This would be the artist / companies (producer / manager) / creative media producers (these people would be influenced by other artists) / marketing.
Are 'genres' objective catergories that are out there in the world?
NO! They're created by people.
Who decides what genre a text belongs to?Creators / producers - This then leads on to the question why would they want to create a 'genre' text? This would be because it makes it easier to create a product; in other words they would have guidelines to follow to attract target audience.
Crictis + analysts - This gives them a guideline of what a music genre should contain.
Audiences - They use text for different ideas which leads on to the audiences expectation. By this they know what there getting and also where to get it from.
So - why do people like them?
Some theorists say that:
Deborah Knight - Satisfaction of having expectations fulfilled.
Steve Neale - "repetition and difference", enjoyment from the subtle deviations and innovations of what is expected.
David Chandler - Interpretive comunity - using tastes to create collective identity.
Steve Neale, John Fiske, Tom Ryall (and others) - Oraganises texts and meanings (Johnathan Culler said genre is a "contract between creator and viewer to make meanings operative").
How institutions use genre?
- They use them as roles for successful films, band, magazines etc. This speeds up creative process.
- It is a good way to market new texts to audiences.
- It is a reliable structure within which innovation can 'safely occur' without risking profits.
For my main music video I shall take genre into great consideration as if I can notice which genre I use then I can follow the guidelines for the genre.
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