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Sunday, 27 January 2013

The Art of Album Covers

How will looking at other album covers help make my own Digipak design?
From doing this I will get:
  • Inspirations.
  • How to convey genre.
  • How to convey values of an artist.
  • Convey experience of the music - pre-digital browsing in record shops - albums were chosen on basis of cover art. 
When analysing album art the key things you should look at for are:
  • Images.
  • Fonts (and language used in album title).
  • Colour scheme.
  • Portrayal of artists (if featured).
The artwork can convey many different messages such as:
  • Emotional response to the music (mood, atmosphere).
  • Genre.
  • Star image (values/beliefs).
  • Intended audience.
  • Uses and Gratifications the music/artist offers.
  • Messages about Social groups.
  • Ambiguous or intriguing imagery - could be interpreted a number of ways (so always make it interesting to look at). 
  • Shocking - deliberately controversial to grab attention.
  • Visually dense (lots of images, lots to look at).
  • Minimalist - unusually sparse or empty. 
From learning all of this I shall take all into account when making my own.

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