Alicia Keys - Digipak

Alicia Keys is a R&B artist.

Here are quotes from Alicia showing her values and beliefs:

Alicia Keys a very spiritual person, though any connection with a traditional, mainstream religion is absent. When asked in a interview she answered:

'I would call it spirituality because I think religion gets very sticky. I think it’s beautiful to have a belief in something and that’s where religion comes in… But for me it’s definitely spirituality in the sense of having integrity and certain morals I stand by.^' 

Many of her political objectives and activity focus around women’s issues. She’s a big supporter of the Democratic Party, and therefore, a big supporter of Barak Obama. And who would blame her?

As a result, Keys campaigned for Obama in both 2008 and 2012 catering her message to women. She said:

'I think as women we have specific issues that we care about more because we are the nurtures and caretakers of our families. I believe healthcare, education and equal pay are all important issues for women.^'

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 Alicia Keys theme of lyrics are mostly personal as she talks about issues in her life. One example is 'speechless' in which she writes about her son

  [Verse 1: Alicia Keys]

When I wake up in the morning babe
Can't believe my eyes
Sweetest little part of destiny
Oh yeah
Cause you are now in my life
There ain't no man or prize
Oh noo
Can compare to you
Ain't no words to describe the way that I'm feeling
When I look at you

[Chorus: Alicia Keys]
I'm just speechless baby
Don't know what to say
I'm just speechless baby
The poet in me has gone away
I'm speechless baby
Don't know what to say
I'm just speechless baby
The poet in me has gone away

Now I want to talk about her platinum collection album.

The Platinum Collection contains 3 CD albums...
Disc 1: Songs in A Minor
Disc 2: The Diary of Alicia Keys
Disc 3: As I am

The front cover is silver with her name and title also showing 3 small photos of her previous albums which are in this album. there is also a photo of Alicia wearing a silver hat and lace top standing by a white background. The front cover conveys the smooth soulful sounds as of in the 70's style of R&B which is in her music in this album, her photo shows she is being seductive bringing in the edgier street sound of todays R&B.

The image and design conveys sonic texture in a relaxing and feel good mood. mostly showing as seducing men to buy her album by showing Alicia seductivly looking out at the audience.

The album cover is eye catching as it is minimal but showing Alicia as the main focus as the photo of her is big. The silver background matches her hat and stands out from the white background Alicia is standing in front of.

The back cover is also silver with her name and titles of the albums and songs on this album put into sections of the discs. The CD opens firstly showing a piano which will then open into 4 sections to show the  previous 3 albums and the CD's are inserted into each section. The last section is of a photo of Alicia and inserted behind is a booklet showing photos of Alicia and song titles, written and produced - credits.

The CD's are in different designs for example one of the CD's from the section 'The diary of Alicia Keys' has keys on the front of it which symbolises her name. In my opinion is that this could also be another way of saying 'unlocking the music' as keys open locks.

By analysing this Digipak it will help with my own as it is a very effective Digipak. For mine I will have to make sure that it looks interesting at first sight to attract target audience. Also, have to make sure that I have the same affect throughout my whole Digipak.